Our strategy
Mitchells & Butlers has a high quality, well-located estate, focused on long-term growth in the informal, value-for-money, eating and drinking-out markets. Our sales strategy is based on four principal levers, providing our customers with: high-quality amenity; consistently great value; a wide choice of food and drink; and excellent service.
Our proven expertise at every level, combined with a pub estate of exceptional quality in prime locations, continues to deliver on our strategy of driving profitable volume growth and creating shareholder value.
Fundamental to this strategy are the following components:
Value
Our operational strategy is to focus on value and volume: improving the value we offer our customers leads to higher volumes and improved productivity.
Evolution
We strive to anticipate, identify and respond to changing demographic profiles and consumer expectations by evolving our brands and formats.
People
Key to the successful operation of our pubs is our ability to recruit, train and retain the best people with the right personalities and a passion for customer service.
Property
Through the successful implementation of our operational and investment strategy we are able to generate further uplifts in asset values within our high quality freehold estate for the benefit of shareholders.
The Company’s operational and investment strategy is delivering better choice and value to our customers, utilising our scale benefits and generating a significant out-performance of the market in terms of sales and profitability. This creates substantial property values as well as high investment returns – all to the benefit of our shareholders.
