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03/05/2012

New Nicholson's pub toasts exclusive ale launch

New Nicholson's pub toasts exclusive ale launch

Nicholson's is proud to open its latest pub, The White Swan, right in the heart of London in Covent Garden on 4 May.

On the site of the former brewery of famous London banking firm Hoare & Co., and as the setting for Dorothy L. Sayers's Lord Peter Whimsey detective novel Murder Must Adverstise, The White Swan and the surrounding area have a history that's firmly rooted in food and drink, hospitality and intrigue.

Since the Nicholson brothers opened their very first pub back in 1873, the Nicholson's name has been synonymous with heritage and hospitality. From that first nineteenth century pub right up to The White Swan in Covent Garden, Nicholson's offers classic, delicious food, an unrivalled selection of cask ales and the warmest, most welcoming service and pub atmosphere.

The White Swan celebrates its opening by hosting the launch of Nicholson's first branded beer - Nicholson's Pale Ale.

Ben Lockwood, assistant brand manager, at Nicholson's comments: "Nicholson's pubs want to be able to offer our guests the ultimate cask ale experience by stocking the very best range of real ale favourites and new-to-market brews."

"We were keen to provide an exciting new product that would appeal to the growing number of cask ale drinkers in Nicholson's pubs, so we invited partner breweries to create a bespoke ale for the brand."

Ben continues: "St Austell Brewery demonstrated clear passion for quality which resulted in a delicious high standard beer that the team at the White Swan and all our Nicholson's pubs can be proud to serve."

Working in collaboration with award-winning brewer St. Austell Brewery, Nicholson's Pale Ale will be available exclusively across all 80 Nicholson's locations nationwide. The new ale, a classic cask conditioned English Pale Ale (4% ABV), represents both companies' passion and drive in delivering quality ale which can be enjoyed in the typical British pub atmosphere that Nicholson's offers.

Roger Ryman, Brewing Director of St Austell Brewery added: "As a brewer it's always a pleasure to innovate and create new brews. Nicholson's Pale Ale is a refreshing and easy to drink ale made with Cornish barley that we hope will generate a strong fan base among Nicholson's customers. Nicholson's pubs are helping drive the demand for innovative, quality cask ale brews, something that's very close to our hearts at St Austell, matched with our historic brewing roots."

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