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03/11/2014

M&B gift cards to be sold in 2,000 supermarkerts

M&B gift cards to be sold in 2,000 supermarkerts

Mitchells & Butlers' Dining Out gift card is now being sold in Tesco, Sainsbury's and Asda – making it available in over 2,000 supermarket stores across the UK.

Sainsbury's customers can buy the Dining Out Card in 489 stores, Asda customers in 418 stores and Tesco customers in 900 stores nationwide, so that they can enjoy dining out in one of our 1,700 businesses - or treat friends and family to a gift.

The Mitchells & Butlers Dining Out gift card scheme, one of the largest in the pub sector, launched a year ago in 500 Morrisons stores, and cards can been redeemed across our marketing leading brands including All Bar One, Harvester, Toby Carvery, Browns and Miller & Carter.

From November 2014, Tesco will also be offering their customers the option to add the Dining Out Card to their online shopping basket, with delivery direct to their door.

Fiona Bentley, Head of Marketing Services and Digital Insight for Mitchells & Butlers comments: "Over the past year we have seen our Dining Out card thrive in Morrisons stores, so we're very excited to compliment this by partnering with Asda, Sainsbury's and Tesco. By partnering with the big four supermarkets, we have the opportunity to grow our Dining Out Card sales by reaching new consumers and making our gift cards more accessible to the wider retail market."

www.mbdiningout.co.uk/gift-cards/

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