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21/11/2011

Harvester wins 'Evolutionary Brand' at Peach Hero Awards 2011

Harvester wins 'Evolutionary Brand' at Peach Hero Awards 2011

Mitchells & Butlers' Harvester brand has been recognised as an Evolutionary Brand at this year's Peach Hero Awards 2011.

The Hero and Icon Awards are hosted by Peach, the leisure consultancy and publishing group, and aim to recognise the creativity, vibrancy and diversity of the eating and drinking out market in the UK.

The Evolutionary Brand was awarded to Harvester following the brand's shift from its suburban pub image through its menu innovation, presence on TV and its recent openings on retail parks and in shopping centres.

Mitchells & Butlers' Executive Chairman Bob Ivell collected the award and commented: "My sincere thanks go to everyone within Mitchells & Butlers who has helped evolve the Harvester brand; from operations to marketing, acquisitions to building management. This truly is a team effort."

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