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12/09/2013

Nicholson's Pubs Autumn Ale Festival

Nicholson's Pubs Autumn Ale Festival

Nicholson's Pubs continues its drive to underpin the ale experience in the UK through its Autumn Ales Festival. From October 21st to November 16th 2013 Nicholson's will be promoting our national drink and attract new drinkers across its 77 pub estate. The festival will celebrate the tradition and history of cask ale, the craftsmanship involved and the experience which can be enjoyed in Nicholson's Pubs through its knowledgeable staff and historical settings.

The festival will showcase some of the best British ales available, as well as exclusive brews available to Nicholson's Pubs which celebrates 140 years of serving ale. The festival will include ten of the country's brewing giants, each with over 100 years' experience. Breweries such as Thwaites, Liberation and Camerons will join a selection of 50 cask ales supplied on rotation. Guests will be able to taste a variety of flavours through a carefully selected and balanced range of IPAs, Pales, Traditional, Dark and Speciality brews. The menu will also include a range of seasonal ales and a choice of ciders for guests' enjoyment.

Ben Lockwood, Assistant Brand Manager for Nicholson's says: "This is an exciting time for the category as we see a continuing rise in cask ale sales and a shift in demographic to a younger 25-34 year audience. We work tirelessly to create and supply the best possible ales and also constantly improve how this is delivered to the guest from understanding of product, storage, how the pint is poured through to guest engagement.

During our Autumn Ales festival we will encourage trial and our Cask Masters are key to underpinning this experience by delivering an intuitive service communicating the passion and craft involved in each pint we pour."

Nicholson's Pubs sponsored the official glass at the Great British Beer Festival this year and also launched a Cask Ale club last year as part of its drive in promoting real ales. Members can receive exclusive discounts during the Autumn Ales Festival.

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