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13/12/2011

Unit awareness in restaurants and pubs

Unit awareness in restaurants and pubs

As part of our Public Health Responsibility Deal alcohol pledge commitments, Mitchells & Butlers are working with a number of trade associations to help increase customer understanding of unit information in our restaurants and pubs.

We have taken part in the BBPA unit awareness campaign trial by placing posters and tent cards in a number of pubs across the Midlands. The campaign materials were designed following extensive research with consumers and retailers in partnership with alcohol education charity Drinkaware.

The trial enabled the British Beer and Pub Association to promote much more visible alcohol unit information to consumers and to understand the impact of the campaign materials before national roll out.

Alongside this activity our O'Neill's pubs also took part in the Drinkaware 'Why let good time's go bad' launch in September - placing posters in pubs and also adding information to the brand website and facebook pages.

The campaign aim's to sensible drinking messages and is supported by tips and advice on understanding unit guidelines on the Drinkaware website - www.drinkaware.co.uk

In addition this year 1,400 of our restaurants and pubs now include unit information on drinks menus and we are on target to extend this to all our brands during 2012.

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Drinkaware

We're a major funder of Drinkaware. The Trust's aim is to promote responsible drinking by finding innovative ways to challenge the national drinking culture.