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Reporting on Farm Animal Welfare Performance

M&B will provide an annual update to all stakeholders, outlining our progress towards maintaining the standards set across all geographic regions, and assessing performance on key welfare outcomes versus our targets, as outlined within the Sourcing Policy. Progress on the sourcing of ingredients across the three product categories, as outlined in the "Implementation Process" section of our Policy, will be updated throughout the year.

This will include an update on our main achievements each year; our progress towards meeting key objectives, as appropriate, and the number of products within each category that complies with these standards.

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We're a major funder of Drinkaware. The Trust's aim is to promote responsible drinking by finding innovative ways to challenge the national drinking culture.