Reporting on Farm Animal Welfare Performance
Mitchells & Butlers continue to provide an annual update to all stakeholders, outlining our progress towards maintaining the standards set across all geographic regions, and assessing performance on key welfare outcomes versus our targets, as outlined within the Sourcing Policy. Progress on the sourcing of ingredients across the three product categories, as outlined in the "Implementation Process" section of our Policy, will be continually updated throughout the year.
This will include an update on our main achievements each year; our progress towards meeting key objectives, as appropriate, and the number of products within each category that complies with these standards.
Mitchells & Butlers operate a number of high street brands across the UK, where menu copy is used to outline to Guests the salient points regarding key dish ingredients.
These are a few examples of current menu copy messages used to highlight farm assured and higher welfare ingredients;
- Harvester British Red Tractor Assured Rotisserie Chicken
- Toby Carvery Succulent British Farm Assured Roast Turkey
- Nicholson’s Outdoor Bred English Breakfast Pork Sausage, also used in their Toad in the Hole dish
- Harvester classic breakfast with fried, scrambled and poached free range eggs
(all Mitchells & Butlers brands use free range shell on eggs)
Further details of the brand menus and key dish ingredients can be found on each of the brand websites. A full list of Mitchells & Butlers brands and links to each of the websites can be found here;
Mitchells & Butlers have also invested in targeted consumer research to ascertain the most effective channels to use to communicate to Guests about matters relating to animal welfare, sustainability and provenance. This includes the use of menu copy, other forms of literature and digital platforms. The results of this research will form the basis of our future communication strategy for each brand.
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