Working with local communities
We're committed to being a good neighbour by supporting our communities with both our time and expertise. By supporting our employees and businesses across a spectrum of charitable activity and fundraising, we continue to build strong relationships with our guests and neighbours and give back to the communities in which we trade.
Good Cause Fund
Over the last year through our Good Cause Fund, to help our pubs boost their local fundraising and our employee donations programme, we have raised or donated nearly £20,000 to a large number of deserving charities and groups.
Our brands' great fundraising activities
Collectively our brands have donated thousands of pounds this year to charity, continuing to demonstrate outstanding charitable giving. Although, many more events were held across our restaurants and pubs raising money for charities, here are some of the highlights:
- During the year our businesses worked together to support the Marie Curie Great Daffodil Appeal. All of our restaurants and pubs sold daffodil pins during March and raised almost £19,000 for the charity, which will provide one full time nurse for a whole year or 940 hours of home nursing care. Since fundraising began in 2010 Mitchells & Butlers has donated over £157,000 to Marie Curie Cancer Care.
- In FY 2015 our Heartland estate, including Sizzling Pubs, Crown Carveries, Oak Tree Pubs, and O'Neill's continued to raise funds for Cancer Research UK, and has raised £165,000 for the charity this year. As a result this brings the Heartland team fundraising total to a staggering £235,000 in less than two years.
- Crown Carveries offer Armed Forces personnel – active or veteran, as well as all emergency service crews – 10% off their food bill all year round at their restaurants nationwide. The promotion has been run in conjunction with Defences Discount Service and Blue Light Cards, Savings for Life Savers.
- Our restaurants and pubs once again supported the Royal British Legion Poppy Appeal, selling thousands of poppies and raising around £132,000 to support thousands of serving and ex-Service people. Harvester restaurants have been fundraising for Make A Wish UK by participating in the Bake A Wish initiative. With over 200 restaurants on board, the brand successfully smashed its fundraising target of £20,000 by donating over £46,000 to the charity – making it the largest donation Harvester has ever made to Make A Wish.
We're a major funder of Drinkaware. The Trust's aim is to promote responsible drinking by finding innovative ways to challenge the national drinking culture.