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Drink Pink' with Ember Inns and Against Breast Cancer

Pub goers up and down the country are once again being encouraged to raise a glass of rosé wine for national pub company Ember Inns and leading charity Against Breast Cancer's annual ‘Drink Pink' fundraising campaign.

For the third year running the successful ‘Drink Pink' campaign is being launched on the 22 February and all 199 Ember Inns pubs across the country will invite guests to swap their usual tipple for a glass of rosé, with 5p per glass being donated to Against Breast Cancer. Pin badges will also be available for sale to guests in each of the pubs for a suggested minimum donation of £1, all of which will help reach the overall target donation of £30,000.

Matthew Deane, senior marketing manager at Ember Inns, comments: "Our Drink Pink campaign has been a huge success for us over the last two years and has now become an annual event which many of our guests look forward to. As a local pub group we strive to be at the heart of the community in which we operate and fundraising initiatives like ‘Drink Pink' help to unite our team and guests, especially as research into breast cancer is a cause close to many people's hearts.

"We have developed a close bond with Against Breast Cancer and we hope that this campaign will be bigger and better this year."

Pub team members will also be backing the campaign by organising local fundraising events such as quiz nights, pamper evenings and pink parties to raise additional funds for the charity. On Mothers Day, which this year is on the 2 March, Ember Inns will double the donation from 5p to 10p for every glass of rosé sold.

All funds raised throughout the ‘Drink Pink' fundraising campaign will contribute to vital research work into diet and lifestyle that Against Breast Cancer carries out on behalf of those living with the disease.

The ‘Drink Pink' campaign so far has raised £45,000 for the charity which has meant the charity has been able to recruit 21 new hospitals, and nearly 100 new patients to its Diet & Lifestyle Study, the largest of its kind in the world that now includes nearly 2,000 women with secondary breast cancer. The extra funds have also led to the recruitment of a research assistant at University College London who is collating all the information and communicating with the 47 hospitals taking part in the study, allowing them to analyse the data. The ultimate aim after the analysis of all the data is to be able to give advice on diet and lifestyle to women with breast cancer so that they can take control of their own health and their lifestyle.

Anne Byard, head of fundraising at Against Breast Cancer, commented:  "We are so pleased that Ember Inns has chosen to support Against Breast Cancer for its third year.  This year is the charity's 15th anniversary and we are very excited as we are expanding our innovative research programme. We hope this year's fundraising is an even bigger success, as we would like to recruit two new biochemistry scientists. This will take us even closer towards finding a vaccine, and ultimately to a future free of breast cancer."

Research shows that one in nine women in the UK will be diagnosed with breast cancer during their lifetime.  Against Breast Cancer carries out ongoing research work into breast cancer secondary spread, with the aim of increasing survival after treatment through research into diet and lifestyle.

To find out more or to support ‘Drink Pink' then visit Against Breast Cancer's website at www.againstbreastcancer.org.uk .

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