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30/06/2009

Ember Inns guest brews own beer

A lucky Ember Inns guest is looking forward to spending her summer in the beer garden after winning a national competition to brew her own ale, which will be sold in more than 170 pubs across the country.

Michelle Martin won the opportunity after entering the competition run by Ember Inns in partnership with top UK brewer, Batemans, during National Cask Ale Week.

As a long term fan of cask ale, Michelle was absolutely delighted to win the competition. She explains: "I'd always been fascinated by real ale but never imagined I would get the chance to brew my own. I was thrilled to win and really excited to go to the brewery, learn about how everything works and experience the brewing process first hand."

As part of her prize, Michelle was visited by Batemans' head brewer at her local Ember, the Four Topped Oak in Widnes, before going to the brewery. It was here that Michelle got to learn about all the different flavours and textures of the ingredients, to decide what hops and grains she wanted to use in her dream ale.

"I knew that I wanted to create a zesty ale that would be refreshing to drink in the summer and light enough for people who haven't tried real ale before.  I got to learn all about the brewing process as well as getting stuck in at all of the different stages such as the mashing, brewing and beginning of the fermentation."

Michelle was also able to name her ale, selecting ‘Taste of Heaven' after being inspired by afternoons drinking ale with her husband in the pub garden. "Whenever Tony and I have a sip of ale we like we always say it ‘tastes like heaven'", Michelle said, "so this seemed the perfect name for it."

Oliver Devine, marketing manager for Ember Inns, commented: "We're delighted that Michelle was the winner of the competition. She was really passionate about cask ale and was keen to create a flavor that would encourage people who don't usually drink ale to give it a go which is what Cask Ale Week was all about."

"The ale goes on sale across the country in July and I would urge people to come down to their local Ember and give it a try."

Stuart Bateman, managing director at Batemans brewery, added: "Taste of Haven is a cool and refreshing ale that I'm sure is going to prove very popular over the summer. We were delighted to partner with Ember Inns and can't wait to hear guests' reaction to the finished product."

Taste of Heaven is a limited edition ale that goes on sale in Ember Inns on 10th July and will be available throughout the month. For more information about Ember Inns visit http://www.emberinns.co.uk/

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