A picture of the Mitchells & Butlers logo

Information centre

Information centre story index

11/11/2011

Ember pubs serve the fastest ale on Earth

Ember pubs serve the fastest ale on Earth

Remember, remember your ales this NovEmber, as Mitchells & Butlers' Ember Inns and Ember Pub & Dining launch a month-long cask ale festival.

Ember is introducing four specially selected new ales to its customers, including the fastest ale on Earth, Mercury award-winning band Elbow's new brew, an eco-friendly beer and one created by a collaboration of seven female brewers.

In 2010, Ember became the first pub group to make green hopped ale, using fresh green hops rather than dried hops, which can be stored for up to five years. And due to a phenomenal reaction from its customers, Ember is again offering 'Project Green' as one of four ales available during its NovEmber Ale Festival.

'Project Green', 4.5% ABV, takes just 100 hours to get from a field to a glass - making it the fastest ale on Earth. Only a small number of brewers use green hops as the process is very technical, and unlike regular ales, the flavours in green hopped ale cannot be refined at a later stage, so each cask is one of a kind.

Andre Johnstone, Senior Marketing Manager for Ember, said: "Project Green proved so popular amongst our guests last year, we decided to give them the opportunity to sample a unique taste again this NovEmber. The green hopped ale is very different to regular beer as the fresh hops create flavours that can never be repeated."

Also available at the Ember during the NovEmber Ale Festival is 'Build a Rocket Boys', which was created by the band Elbow. Named after their current album, the band teamed up with brewers Robinsons of Stockport to produce a golden ale, 4% ABV, which has a rich rounded body, smooth bitterness, and a subtle tang of malt and fruity aroma.

The third ale on sale throughout NovEmber is 'Pure Gold' from Purity Brewery - one of the country's most eco-friendly breweries. The refreshing beer, 3.8% ABV, has a fresh and zesty taste with a lovely dry and bitter finish.

Also available is 'Venus Black', which has been brewed by a collaboration of seven British and Irish female brewers. The Black IPA, 5% ABV, has an intense citrus and pine aroma, which is similar to a classic American IPA.

Andre concludes: "Ember champion's cask ale and we are always keen to show our support for the British cask ale industry. Our NovEmber Ale Festival gives our guests a real cask experience and further confirms our commitment to supporting Great British ales."

To find out more about Ember Inns and Ember Pub & Dining, visit the respective websites at www.emberinns.co.uk and www.emberpubanddining.co.uk.

Information centre story index