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11/07/2008

Ember Inns raises over 30,000 for Against Breast Cancer

Ember Inns' Drink Pink campaign has raised over £30,000 for national charity, Against Breast Cancer.

Pub goers up and down the country were encouraged to swap their usual tipple for a glass of rosé, with 5p per glass being donated to Against Breast Cancer.  Many pubs also organised their own fundraising activities to raise additional funds.

Matthew Deane, senior marketing manager at Ember Inns, comments: "Our Drink Pink campaign has been a huge success for us over the last two years and we are delighted that this year has once again topped previous records.

"We were particularly keen to get all of our managers behind the campaign this year as it is the charity's 15th anniversary. They have all done us very proud not only in boosting rosé wine sales but also by organising a host of local fund raising events which have helped to unite our teams and guests in support of a cause close to many people's hearts."

Anne Byard, head of fundraising at Against Breast Cancer, commented:  "We are so pleased that Ember Inns choose to support Against Breast Cancer for the third year and we are absolutely delighted at the amount they have raised. We really do appreciate the efforts which pub managers across the country have gone to and would like to say a huge thank you to all of their guests for helping to make this year's campaign such a resounding success."

Since launching in 2006, Ember Inns' Drink Pink campaign has raised more than £75,000 for the charity which has meant the charity has been able to recruit 21 new hospitals and nearly 100 new patients to its Diet & Lifestyle Study, the largest of its kind in the world that now includes nearly 2,000 women with secondary breast cancer.

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