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30/01/2008

Mitchells & Butlers lead the way in national schools project

Mitchells & Butlers is taking a leading role in the Schools Project, a new education initiative delivered in partnership with the British Institute of Innkeeping (BII) and school teachers nationally.  The Project helps school children throughout the country understand the growing importance of the hospitality industry and encourages them to adopt more responsible attitudes to alcohol.

Mitchells & Butlers is the first Birmingham partner to sign up to this important initiative, particularly as millions of young people go on to part-time or full-time employment in the hospitality sector. 

As a responsible retailer Mitchells & Butlers is pleased that the classroom materials, distributed free to schools as part of the scheme, encourage young people to adopt responsible attitudes towards alcohol.  The Company also supports the Project's emphasis on good customer service as a key ingredient of success in any hospitality-based enterprise.

Mitchells & Butlers will be supporting five Birmingham based schools:

Holte School, Wheeler Street, Lozells

St Paul's School for Girls, Vernon Road, Edgbaston

The Heartlands High School, Great Francis Street, Nechells

Harborne Hill School, Harborne Road, Edgbaston

Handsworth Grammar School, Grove Lane, Handsworth


The BII is the professional body for the licensed retail sector.  With over 17,500 members, it promotes high standards, good employment practice and social responsibility within the hospitality industry.

Cathie Smith, Director of BII Awarding Body (BIIAB) said, "We are very grateful to Mitchells & Butlers for their support which allows us to help teachers in a practical way while also raising awareness of the hospitality sector.

"As the project builds, our aim is to help young people understand that with hard work, a friendly approach and professional training, they can benefit greatly from a wide range of employment opportunities and, if they choose, go on to build an interesting and rewarding career in a thriving sector of the economy."

Patrick Gaffney, Director of the Schools Project, added his thanks to Mitchells & Butlers, saying, "We can only make a difference in schools if we gain the support of the wider community.   I am delighted that Mitchells & Butlers has decided to lead the way in this important initiative."

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