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09/07/2007

Mitchells & Butlers staff playing pivotal role in preventing underage drinking


In relaunching its Alcohol and Social Responsibility Policy, Mitchells & Butlers announces that its staff now refuse service to some 50,000 people a month suspected of being under 18 years of age.

The policy, first formulated in 2000, has now been updated to include even tighter guidelines on:

  • The responsible operation of our outlets
  • The sale and promotion of alcohol
  • Challenge 21 - our under 18s policy
  • Staff training and development programmes

Our Challenge 21 policy, designed to support and educate staff in the difficulties of identifying under age customers has proved very successful. To monitor the scale of the issue Mitchells & Butlers pubs and pub restaurants are now recording all instances of refusal to serve. We are currently registering around 50,000 refusals per month.

Simon Ward, director of public affairs comments, “The huge figure of recorded refusals highlights the challenges faced by our staff on a daily basis. They are in the front line when it comes to upholding the law.

Our new policy marks our continuing commitment to best practice in alcohol and social responsibility standards. We are equipping our staff with the tools and policies to run successful, but at the same time, responsible businesses.”

Each of Mitchells & Butlers 2000 pubs and pub restaurants will abide by the new policy and over 44,000 staff will be briefed on the changes

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