A picture of the Mitchells & Butlers logo

Information centre

Information centre story index

03/11/2014

Nicholson's launches Autumn Beer Festival

Nicholson's launches Autumn Beer Festival

From October 31 – 16 November, Nicholson's Pubs across London and the UK will be launching an Autumn Beer Festival, showcasing a range of dark beers, perfect for supping as the temperature drops and the nights begin to draw in.

The festival will feature a rotating range of 13 exciting ales from some of the UK's best brewers, including Red Squirrel's London Porter, Itchen Valley's Dark Solstice and Wild Beer Co.'s Scarlet Fever, as well as a trio of specialist beers created through an experimental "Whose Beer Is It Anyway?" brewing process.

Charged with concocting a trio of "improvised brews", the head brewers from Purity, Brains and Adnam's drew from three pots, World Cup style, to determine the characteristics of their beers. The pots were marked "Style", "ABV Range" and "Hop Region", with each brewery set to unveil their unique creations at the beginning of the festival.

Beer enthusiasts will be able to sample the improvised brews as individual pints or in a tasting stick of 1/3 pint glasses, with drinkers encouraged to choose their favourite via an online vote at www.nicholsonspubs.co.uk/alelibrary. The winning beer will then be announced at the end of the festival, before being re-brewed and made available for the rest of the winter.

Meanwhile, Nicholson's are also launching a new Hop Circle app, offering customers the chance to enjoy a selection of rewards and benefits for their loyalty. One of the app's star features is the Ale Trail, guiding users through five London tours of notable Nicholson's pubs, with a 25%-off-discount the reward for completing each trail.

Free to download on both iOS and Android phones, the app will also allow users to find their nearest Nicholson's pub, browse a collection of tasting notes in the Ale Library, and automatically receive further offers and promotions throughout the year.

Information centre story index