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01/11/2013

Don't forget to visit Nicholson's this November

Don't forget to visit Nicholson's this November

This month Nicholson's Pubs, which celebrates 140 years of serving ale, hosts its Autumn Ales festival across its 77 pub estate. In its drive to underpin the ale experience, Nicholson's festival runs from October 21st to November 17th and showcases the best of British beer - hoping to encourage new drinkers and reward its existing ale enthusiasts.

Celebrating the tradition and history of cask ales, the festival exemplifies the craftsmanship involved and the experience which can be enjoyed in Nicholson's Pubs through its knowledgeable staff and historical settings. Guests will be able to taste a variety of flavours through a carefully selected and balanced range of IPAs, Pales, Traditional, Dark and Speciality brews. The menu will also include a range of seasonal ales and a choice of ciders for guests' enjoyment.

Key in driving the Nicholson's Pubs Cask Ale experience, both during the festival and beyond, is the brand's Cask Masters. As part of our investment in training our people, these specially selected, enthusiastic experts are located in each pub and will be available to talk in more detail to guests about the range available and offer recommendations.

Ben Lockwood, Assistant Brand Manager for Nicholson's Pubs says: "This is an exciting time for the category as we see a continuing rise in cask ale sales and a shift in demographic to a younger 25-34 year audience. We work tirelessly to create and supply the best possible ales and also constantly improve how this is delivered to the guest from understanding of product, storage, how the pint is poured through to guest engagement.

During our Autumn Ales festival we will encourage trial and our Cask Masters are key to underpinning this experience by delivering an intuitive service communicating the enthusiasm and craft involved in each pint we pour."

A range of exciting offers are available during the festival. Cask Ale Club members receive a 10% discount on all ales during the festival, and promotions through the brand's social media channels take place twice weekly.

As well as special offers to attract a larger pub audience during the festival, Nicholson's Pubs is working with two of the UK's key pub and beer campaigns, Let There Be Beer and It's Better Down The Pub to promote the event to a wider pub loving audience.

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