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08/05/2013

Nicholson's Pale Ale celebrates its 1st birthday

Nicholson's Pale Ale celebrates its 1st birthday

Nicholson's pubs premiered Nicholson's Pale Ale (NPA) in May 2012 and one year on is celebrating the success of its first own label ale.

Nicholson's Pale Ale was created following Nicholson's growing reputation for excellence and innovation in cask ale, and its thirst to explore how to get guests and team members even more excited about the category.

A year later Nicholson's Pale Ale is enjoyed by customers across the Nicholson's estate and become renowned for its excellent quality and taste. The exclusive beer, brewed by St Austell, has sold nearly 1 million pints during its first year.

Ben Lockwood, Marketing Manager, Nicholson's pubs comments; "We're really proud of what Nicholson's Pale Ale has achieved in its first 12 months of being poured. Combining over 300 years of heritage and expertise has proved a roaring success with our guests and our team members.

This is a testament to the quality of the beer Master Brewer Roger Ryman has created with NPA. The passion displayed by St Austell on the brewing side is matched by that same passion behind the bars in our pubs, and this partnership will continue to be a success."

The birthday celebrations start at six of Nicholson's London pubs - The White Hart, The Clachan, The Dog and Duck, The Porcupine, The Coal Hole and The Princess of Wales - with Roger Ryman, master brewer and the St Austell team visiting each put to talk about the brew he brought into being.

On Friday 10th May all 76 Nicholson's pubs are hosting special Nicholson's Pale Ale Tasting Nights from 5pm. You can also follow Nicholson's on Twitter and enter the competition to win a whole year's worth of Nicholson's Pale Ale. Or simply enjoy a pint of NPA, at our special discounted price this month and toast our birthday celebrations.

For more information on all the celebrations visit http://www.nicholsonspubs.co.uk/offer/npabirthday/

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