Mitchells & Butlers will be adding the newly launched The Skinny Fizz wine brand to its wine lists in over 400 sites across the UK in April this year.
The Skinny Fizz,created by independent wine merchant Milton Sandford Wines, is a premium sparkling Spanish wine made in the traditional method; sourced, packaged and stored with very high levels of sustainability. What is really interesting and unique though is that there is virtually no sugar in a glass of this beautifully balanced sparkling wine. Indeed this is one of the key reasons why it is expected to be welcomed by Mitchells & Butlers' guests.
The SkinnyFizz Cuvee is made by award-winning producer Pago de Tharsys and with less than 0.2 grams of residual sugar per 125ml glass (or 1.5g per litre), The Skinny Fizz is almost as guilt-free as it is sophisticated and elegant!
Debbie Kerr, Managing Director of Milton Sandford Wines said: "There is a growing desire amongst consumers to minimise or indeed eradicate sugar in their diets; almost in parallel is the request from restaurants for a drier style of quality sparkling wine at an affordable price. Our search for the answer to these requests led us to Spain and the best sparkling wine producer in Valencia, top quality fruit is essential when producing a no dosage product and at Pago de Tharsys, it was unanimous, we'd found the perfect wine to fulfil both desires. The next step was the communication, we wanted the message to be clear and so The Skinny Fizz was born... stripped back and natural in its presentation, even removing the foil to better represent what the brand is about - it's not about bling, it's about natural beauty right down to the storage! The Skinny Fizz rests in our natural chalk mine cellars in Berkshire until it's called forward for service - proud to be pure."
Chris Hopkins Marketing & Commercial Director, Mitchells & Butlers: "At M&B we are always looking for exciting and innovative products to meet changing customer needs. Working in partnership with Milton Sandford Wines, we believe we've developed a unique wine, offering something new and exciting for guests to enjoy."
Henry Boyes, Wine Procurement Manager, Mitchells & Butlers said: "We believe there is a real consumer pull for low calorie and low sugar products, particularly the growing area of sparkling wine. We looked at a few different options in the market, but the brilliantly clear and simple presentation of The Skinny Fizz allows us to really deliver on that guest requirement. What is so pleasing about this product is that the low calorie and low sugar credentials do not come at the expense of the quality of the liquid or the provenance of the producer - it's not just a gimmick. It certainly demonstrates our approach and commitment to offering our guests low sugar alternatives to the products that they already love."
Customers will be able to purchase the Brut Nature Zero Dosage sparkling from the following Mitchells & Butlers brands from April onwards:, All Bar One, Browns, Castle Pubs, Nicholson's, Miller & Carter, and Premium Country Pubs. The Skinny Fizz will also be available exclusively in the off-trade through direct to consumer business the Wine Cellar Club (winecellarclub.co.uk).