Exclusive 'Menu Match' Wines
Mitchells & Butlers, has joined forces with premium South African winery, Gabb Family Vineyards, to create an exclusive range of wines. Designed to help diners select the right wine for their food, the wines are available now at Harvester and Toby Carvery restaurants across the country.
The bespoke range includes a Chardonnay which is blended to complement Harvester's Rotisserie Chicken and Toby Carvery's Roast Turkey. The Cabernet Sauvignon is ideal with Harvester's Steaks and Toby Carvery's classic Roast Beef and the Shiraz is a perfect match for Harvester's Ribs and the Roast Pork at Toby Carvery. Mitchells & Butlers and Gabb Family Vineyards worked together to create the eye catching labels to feature the recommended food match, as well as the grape variety.
To support the project, UK drinks distributor, and agent for Gabb Family Vineyards, Bibendum, conducted a survey into consumer habits when selecting wine from a menu. They discovered that 49% of consumers defer their wine judgement to others. Only 25% actually know what they like, and 23% associate one of the following words with wine - 'overwhelmed,' 'timid,' 'embarrassed.' The new Gabb Family Vineyards range will overcome this uncertainty around wine choice by guiding visitors in their selection and telling them which wine to drink with which dish.
Gabb Family Vineyards is run by one of the leading families on the South African wine scene. They planted their first vineyards in 1996 in the foothills of the Schapenberg in Stellenbosch. This beautiful location in the Helderberg basin, near Sir Lowry's Pass, benefits from cool breezes blowing in off the ocean. These are the most southerly vineyard plantings in Stellenbosch and, as the string of top wine awards achieved by Gabb Family Vineyards proves, produce some of South Africa's finest wines.
Henry Boyes, Wine Buyer for Mitchells & Butlers says: 'The customer experience is at the heart of what we do, and we realised that we could help make dining more enjoyable by reducing the anxiety around choosing a wine. After discussions with various wine producers around the world it became clear Gabb Family Vineyards was the perfect partner for this project. The quality of their wines is undisputable and the dynamism and forward thinking of the team there are an inspiration.