A picture of the Mitchells & Butlers logo

Brand news

More brand news


Summer Sporting Fever Hitting Nations Aunties

Summer Sporting Fever Hitting Nations Aunties

As the UK getting ready for the ultimate summer of sport, its most eager support is coming from an unlikely source: its aunties.

A survey of 1,010 UK adults by Sizzling Pubs ahead of the summer of sport reveals that aunts and grand-daughters are the family members who will follow the most number of sporting events this summer, on average getting out the bunting for 5.2 separate occasions.

That's not to say the UK's men won't be getting involved – dads and father in laws are the family members who are most keen to cheer on their teams, with almost a third planning on supporting the home nations (30%), ahead of 29% of brothers and 23% of sons.

England is the home nation receiving the most avid support with 95% of those polled saying they'd support their country. Wales is the most conflicted, with 23% supporting England ahead of the Welsh national team.

The big tournaments are drawing out the UK's more secretive sports fans – the number of women watching sport this summer will double, with over half (58%) planning on catching sporting events this summer up from the 29% who regularly enjoy catching live sporting action.

Of all the sports, female family members most get behind football (44%), well ahead of tennis (18%) and rugby (11%).

Sizzling Pubs conducted the research as it launches its nationwide search for the UK's biggest family of fans.

Nick Crossley, Divisional Director from Sizzling Pubs says: "We are searching for a whole family that comes together to support the country's top sports stars. Parents, kids, aunties, uncles and grandparents – does your entire family come out in force to cheer on the home nations? Is every member in on the action? If that sounds like you then we want to hear from you!"

With all this support and such memorable sporting triumphs only a matter of weeks away, Sizzling Pubs provides families the perfect venue to cheer on their idols at any one of its 300 pubs around the country.

Nick continues: "Summer and sport are great excuses to get out and spend time with the family, and we're gearing up for what is sure to be another season of world-class events.

"It's great to see everyone getting involved in supporting our teams and athletes, and not follow the cliché that only men like sports. To celebrate Sizzling Pubs being the UK's premier family-friendly venue to take in all this summer's sporting action, we're looking to reward a family of fans for all their dedication and support to our home nations.

"All of our pubs provide the perfect venue for families to come out and cheer on our national teams with a welcoming and friendly atmosphere, quality food and every day value so you can enjoy all the action together."

For a chance to win £200 to treat the whole family to a slap up meal at a Sizzling Pub and £1,000 worth of sport tickets to matches of your choice, share a picture of your whole family kitted out in their sporting kit to Sizzling Pubs' Facebook or Twitter pages using the hashtag #SizzlingSport

More brand news

Find a restaurant/pub

Contact Us

Press Office enquiries +44 (0)121 516 8318
Financial media enquiries Finsbury Group +44 (0) 207 251 3801

News Alerts

Keep up to date with Mitchells & Butlers corporate information and news by subscribing to our email alerts and RSS feeds.

Subscribe now

Follow us on Linked In