A picture of the Mitchells & Butlers logo

Serving alcohol responsibly

Mitchells & Butlers is committed to operating all of its licensed premises responsibly, safely and within the law and to work closely and constructively with the authorities. The Company does not operate any 24 hour licences. Our Alcohol & Social Responsibility Policy has now been in place for twelve years, which lays down best practice about serving alcohol responsibly in England and Wales, and for Scotland.

We are closely engaged with the Government's Public Health Responsibility Deal and have signed up to five alcohol pledges, including providing clear unit labelling on our drinks menus, supporting alcohol awareness campaigns and taking part in the Challenge 21 scheme.

Responsible service

Our staff are trained not to serve alcohol to customers who look under 21 (or under 25 in Scotland) and cannot provide acceptable ID to prove they are over 18. They're also trained not to serve customers who appear to be intoxicated. We offer no incentives or encouragement to drink to excess, by carefully considering the impact of our pricing and promotions policies.

This highly responsible approach has resulted in our businesses winning a number of Best Bar None awards. These awards are supported by the Home Office and aim to promote responsible management and operation of alcohol licensed premises.

We have now included within our responsible retailing policy not to allow the sale of alcohol-free beer/lagers or ciders to people under the age of 18. This is primarily because these drinks are alcohol-free versions of an alcoholic product and look, and taste very similar to alcohol, therefore differing from a traditional soft drink. In addition, operationally it is very difficult once the product has been served and decanted, for staff supervising the floor, to distinguish it from its alcoholic equivalent.

Major supporters of Drinkaware

We're a major funder of Drinkaware Trust. The Trust's aim is to promote responsible drinking by finding innovative ways to challenge the national drinking culture. In turn, this helps reduce alcohol misuse and minimise alcohol-related harm.

We use the Drinkaware logo and the "Why let good times go bad?" strap line widely on our drinks menus and brand websites. Also around 1,400 of our restaurants and pubs have unit information printed on drinks menus to help promote customer awareness of responsible drinking.

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We're a major funder of Drinkaware. The Trust's aim is to promote responsible drinking by finding innovative ways to challenge the national drinking culture.