ADDleisure PLC 09 February 2006 ADDleisure Plc / Ticker: ADE.L / Index: AIM / Sector: Leisure 9 February 2006 ADDleisure Plc ('ADDleisure' or 'the Company') Agreement with Leading Leisure Operator, Mitchells & Butlers plc ADDleisure, the AIM traded company formed to develop products and services in the health and leisure sectors, has, through its 50.2 per cent. owned subsidiary Digital Plantation Limited ("Digital"), signed a five year licensing agreement with Mitchells & Butlers plc, one of the UK's leading leisure operators, to roll out its intelligent booking system, Ez-Book, across the entire Hollywood Bowl estate. The agreement confirms the versatility and power of the Ez-Book application, demonstrating that it is compatible to a range of sectors. Ez-Book allows Hollywood Bowl venues to maximise profitability whilst improving customer service. Following successful trials at outlets in London, Leeds and Bristol, Hollywood Bowl has become the first UK tenpin bowling operator to offer online bookings. Mitchells & Butlers plc currently operates 24 Hollywood Bowl venues throughout the UK. ADDleisure Director David Cummin said: "Ez-Book has been designed to improve the efficiency of customer-facing businesses whilst facilitating cutting-edge booking functionalities utilising both the web and SMS messaging. By offering versatility to the operator and convenience to the consumer Ez-Book is generating significant interest and is already being used or trialled by a number of spa operators, private health club chains and local authorities. The successful trial with Hollywood Bowl allows us to widen the application further." Mitchells & Butlers plc Senior Marketing Manager Paul Madden commented: "We are delighted with the trial and the online booking service facilitated by Ez-Book. Online bookings now account for around 15% of the bookings taken at the trial bowling centres and we are looking forward to building on this figure as the service is rolled out across the remaining Hollywood bowls." Ez-Book has been endorsed by several leading operators in the health spa and broader leisure sector. The Company is continuing to widen the application of the software to operators in the retail and service sectors, which would benefit from efficient allocation of a limited number of resources and cutting-edge booking functionality. ** E N D S ** Contacts Isabel Crossley St. Brides Media & Finance Ltd Tel: 020 7242 4477 Ben Margolis ADDleisure Plc Tel: 020 7449 1000 About ADDleisure plc • Floated on AIM in October 2004, ADDleisure Plc believes that the increase in awareness of the importance of physical health has resulted in an opportunity to develop and promote new highly differentiated offerings to the leisure industry as a whole, as well as market fitness products and services to the millions of people who want to remain healthy but do not belong to gyms. • It has made three initial investments in Fitbug Limited, Liberation Fitness Systems Limited (distributors of the Power Plate fitness equipment) and Digital Plantation Limited (developers of Ez-Book intelligent booking software). • The Company has a highly experienced management team, including Allan Fisher, founder and former CEO of Holmes Place; David Turner, founder and former director of LA Fitness plc; and David Cummin, founder and former director of Membertrack Limited, a leading club membership software provider. This information is provided by RNS The company news service from the London Stock Exchange